You can isolate and analyze the visits to
your site that included events.
For example, to see the average time on site for just the visits with
events, create an advanced segment and then apply the segment to your
reports. Let’s create the segment.
Go to create an advanced segment. Type event in the box, and you see that you
have three dimensions and three metrics you can use to narrow down event-related
visits. To create a segment with only event related
visits, we’ll set the condition that total events, must be greater
than, zero. We’ll name and save the segment and that’s
it. To just focus on the visits with events, we
select our visits with event segment and deselect all visits.
Here’s another example. Let’s define a segment that only includes
visits during which someone played a video.
We’ll specify that event category, matches exactly, video.
And, event action, matches exactly, play. Once we save the segment, we can select it.
And our reports will only include visits during which a video was
played. In order for this to work, you’ll need to
have set up tracking on your site so that each time someone presses play
on a video, an event category of video and an action of play is
generated. Here’s an example of what that code on your
site would look like. To learn how to add event tracking to your
site, go to code.Google.com and search for event tracking guide.
Click on the event tracking guide for Google Analytics.