I have so many questions. So let’s go back a little bit. When you pitched Owiwi for the very first
time to a, I don’t know, like a CEO. -“Here is the game to assess your future employees”. What was the first reaction? That was a problem in the first meetings, that’s what I mentioned. You had to explain why it’s a game, why actually it’s not a game, it’s not Warcraft. It looks like Warcraft though. It could be! I would be very happy
if it was. Because we would have more money. So in this case we began by mentioning again and again, no, it’s Science, Science, No, it was a very bad decision to mention about that. You should go market it differently. For example, it has to do with how you adapt to a person you are talking to. When you are talking to someone who is a CFO or he is a general manager, you are talking to him with what he has learned to listen. So I am sending you this amount of money. And you shouldn’t care “How?” I am sending you this amount of money, having this amount of data, because I am doing this, this and that. That was the only way, that they were actually listening to the argument. So the processes being adapted to every person that you are pitching. The best thing to do is to find the actual decision maker. If you can find the CEO, it’s a blessing. But in the most of the cases you can not. Do you use LinkedIn to approach these guys? Of course we do. (Laughing). I want you to listen that. Well we do, because, it’s what I was saying, these are the things are turning, turning a lot. So actually we made this calling more in
LinkedIn more than in Facebook, anymore. And we have seen that the best conversion is that when you participate in the specific groups and you are giving your opinion about what’s that, people they are just posting on LinkedIn “Do you have a solution providing me that and that?” It’s like Quora for more specific needs. So we actually do that.