Buying a vehicle second-hand, it’s one of the worst experiences for the consumer if you don’t know anything about it. The ambition we still have with Reezocar is to make this purchase incredible. The second-hand market, it’s a market that’s growing rather fast. When you look at the average consumer’s buying experience in Europe, it’s by far the worst. We’ve been put in touch with Vladimir an expert in the automotive world and a passionate person, who was looking for people to support him on the creation of a website. When he was looking for a vehicle, he would go to different sites,
he opened dozens of tabs, and had trouble finding the vehicles he wanted in good conditions. We thought: we’re going to all together, we’re going to standardize the format, and we’re going to propose an engine of vehicle search second-hand in Europe. We launched the site in October 2014. Then in fact, we’re a little surprised of traffic growth. Very quickly, we have to recruit a customer advisor, then a second one, then a third, and then very quickly, we realized together only once you had made the research and that you were telling someone: “Here you can find a nice car, the right car for you, but it’s 500 kilometers from your house.” it was still necessary to to be able to help him too. We landed around a table and we said: “How can we go further on in supporting users?” So we have advisors at Reezocar’s house, whose mission is to support buyers, to call the different vendors. He’s going to negotiate the vehicle, he’s going to find out about the vehicle, and then if the vehicle matches at the customer’s request, we’ll be able to roll out all services with him, until delivery, and the guarantee, the financing. And the big difference on the market, is that we don’t have of physical stock for sale. So we don’t have a particular interest to sell a vehicle instead than anyone else. This makes it possible to have a relationship of trust very, very strong, which is new in the automotive industry. Today, buy a vehicle without seeing it, it’s becoming feasible. We’re going to bring from the security in its purchase. They are partners who engage their responsibility during an on-site inspection. We have 4,000 of them in Europe. As we moved forward, we saw that he was remained an important hole in the racket that was the vehicle financing. That’s where in fact we thought: “The following fundraising event it would be great to be able to do it with a partner usthat can accompany on this vertical”.
And in 2018 we did a new fundraising campaign with, in Société Générale, CGI Finance, which carried out the investment, with an idea that’s pretty much strong from us, is to have an industrialist who is committed to supporting us, to benefit from its side of our agility, of everything we had put in place in terms of distance selling, traffic acquisition, that we can benefit from also of the power of the network, of the process that were already installed, of financing products. Today, we are 70. In 2019, we’re making over a million of visits per month. We want to become one of the leaders on financing and leasing on their used cars and others, in France and why not in Europe.