Hi I’m Ayda Sanver, and I’m a fundraising consultant,
and I’m here today to give you my top 3 insider tips for a great fundraising event. First
of all, I want to make sure that you understand it takes money to make money. And it takes
a large mailing list or a large social media following to actually attend your event. So,
my number 1 insider tip is to grow that list. You really need to grow your mailing list,
your fan base, you e-mail blast list, your snail mail list, every list you can possibly
get your hands on to make your announcement of your event big and strong. That would mean
including all your current donors, all the prospects you’ve met networking, everybody
you can think of.. and ask friends to refer friends to your web site and have them join
your mailing list. So get that list big and strong first. Secondly, I want you to think
about finding one or two “advance sponsors.” And what I mean by that is sponsors who are
going to really wrap their heads and hearts around the concept of your event, the reason
why you need to raise the funds, and who are willing to help you cover any up-front expenses.
So, when you publicize the event to other potential donors and sponsors, you’ve got
those logos of those supporters or their names on the promotional materials up front. Because
everybody wants to go to a party where other people are already going. So that’s my second
little tip. My third tip is you’ve got to recruit an army of volunteers to help you.
It really takes a small army to put on an event. And, volunteers can be given many tasks.
Volunteers who feel passionate about your nonprofit will be very willing to go to local
businesses and ask for auction items, they’ll be very willing to distribute sponsorship
literature to people they know, they will be very willing to come to your location and
help stuff envelopes or prepare gifts for the gala or fundraiser – whatever you are
throwing. So, get that army of volunteers together and make them feel special. Try to
hold a teleconference, a phone conference with them, once a month to check in on where
everyone is at. Talk about the wins, no-so-happy moments, have them feed off each other, encourage
them, even invite them in for a pizza lunch and say, “Let’s talk about where we are.”
All of these worked very well for me, I hope they work well for you! I’d love your feedback.
Thank you, and good luck with your next event! Wishing you greater nonprofit abundance and