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Steve Dotto here. Today, we�re going to start diving in into some of the details of
using the event management application called Eventbrite. Now Eventbrite lives on the web.
It�s a Web 2.0 application, free to sign up for, and once you have an account set up,
you can use it to create and manage your own events. Pretty much any type of event can
be managed through Eventbrite. You can do concerts. You can do workshops. You can do
classes. You can do conferences. You can do online events and it handles all of the registration
information, communicating with your attendees, collecting money if it�s a paid for event.
It does a tremendous job and one of the real bonuses is that it also creates a bunch of
assets that you can use to help market your event, especially social media assets. So
we�ll be looking at those through this series of short little videos. I wanted to kind of
keep them small because there�s an awful lot to digest.
So let�s just start with the basics now, setting up your event within Eventbrite. Set
up an account. It�s free. Eventbrite really doesn�t cost you anything until you actually
make revenue from it and then it doesn�t have to cost you anything, either because
you can pass the cost on to the people purchasing the tickets and it�s very reasonably priced
for the control that you get out of it. So I�ve got my account here open and I�ve
used it for three of my own accounts. I�ve used it for a couple of client accounts as
well so that gives me a fair bit of experience in it. But I�ve got three accounts. I am
going to show you what happens when you go about creating a new event. It�s a pretty
simple process. It�s like if you�ve used WordPress or any of the other content management
systems, it�s very similar in a lot of ways because basically you�re creating a webpage,
you�re creating a web presence when you create an Eventbrite listing.
So we see here that I can give my event title and I�m going to give it, �Steve�s Sample
Event� because it�s not real and it�s an awesome name because there is a little
bit of alliteration happening with the Steve and Sample. Then you can put in the venue
name. If you�re doing an online event, if you click here on Online Event, it takes the
address out because it�s online. So you can use it for signing up people for online
events if you�re doing webinars or if you�re doing any online training. It works in that
environment, as well. As I said, it�s very flexible.
The next thing you do is you put in your address of where your event is. If it�s in a major
conference room or in a major hotel, you just put in the street address. So I�m putting
in the street address here for where I am planning on possibly hosting an event in the
future at a country club locally. There it is, it populates the map for us automatically.
So this is the beginning of some of the real nice little features. You don�t have to
create your own map, copy and paste it in, put it in your own website. You put the map
in, you put the address in, and it gives you a dynamic. It gives your attendees, people
visiting the page, a dynamic map that they�ll be able to zoom in and out with so that they
can figure out the exact location of your event, very nice and very elegant.
The next thing is setting up your date and time. Now I should point out at this point
here that they�ve got some really good online help through the entire process. I found that
anytime I run into any issues at all I just do a quick search right within Google, I say,
�Eventbrite extra tickets� and I put in that question, I just put in that text, and
their online help which you can also obviously access through the interface here is superb.
I found answers to almost every question that I�ve had and the times that I�ve had other
questions, their technical support people respond very, very quickly with very clear,
not always the answer you want but it�ll solve the problem, but they answer very quickly
with an answer that you can use. So you could set in next the date and the
time and you can use a calendar of course to set it up. You set in the date of the event.
You�ve set in the date of the event. There we go. You set in the time, the end date and
time if it�s a multi-day event you put that in there, and you can also setup for multiple
events, which I will talk about a little bit later. That�s where say within a theatre
production, you have a Thursday, Friday, Saturday performance or if it�s a three-day conference.
So you can set it up over multiple days or have multiple events within your master event
and you click there if this event repeats and then you add the extra days as you go
along. You have to be careful though. One tip is
you have to be very careful if you do set up a multiple event and then you want to make
changes after purchasing has started, before anybody buys a ticket you could make all the
changes want to the structure of your event but once somebody has bought a ticket, you
can�t make changes to like the time or the number of tickets. I don�t think you could
change. You can change the number of tickets but you can change the time. So there are
things that you can�t change. So double, triple or quadruple checking hours, dates,
addresses is crucial when you put this together, when you�re putting on an event. That�s
one of the disciplines you really have to put in place yourself.
Then you can upload your logo. If you�d like, you can just choose a file and upload
it so you can have a logo. There are ways to dress up the page a little bit more, which
we�ll talk about in one of the more advanced videos, adding a custom header and things
like that, but this allows you to upload a logo of your event. So I�m just going to
quickly choose one of my logo files here. Just humor me for a moment. Going to find
my little DottoTech logo. There it is. My cute little logo. There it is, DottoTech.
Upload it, there it is. It�s so exciting and it�s so cute and little. There we go.
Now event description, this is where you put in the text which basically is going to tell
people about your event itself. As anybody who�s worked in WordPress or Drupal, they�re
going to recognize a Whizzywig HTLM editor. So you can go in here, you can write within
this, and you can copy and paste into it. Now here�s a trick that I use. I�m not
sure this is actually ideal web practices but I often create all of my information in
my Drupal site just because I�m so used to the editor here and this is my main website.
This is the editor for my main website. So I created, say for example this description
of an event, which we just put on. So I laid that all out in tables and real web people
out there will laugh at my lame web work, but nevertheless it�s mine and I�m not
that ashamed of it. Here�s the trick you do. You have to go
over and choose source code to copy and paste it. Once you choose the source code. Select
your copy. I�m copying that. I�m going back into Eventbrite and then you have to
choose here the HTML button. Choose that and then you could just paste the source code
in, update it and viola? All of information comes through. Now it doesn�t all come through
perfect. You have to through it sometimes, you have to change font, or sometimes you
have to make sure that the photos all resolves properly through so you can get the photos
there. In this case here, it doesn�t centre it so you have to go through and you have
to maybe manually go through and center some of the text to make it look proper but this
is still a much faster and efficient way to get your main stuff in.
Oh look. There are some broken images that I have to go through and I would have to check
on. So you can do a fair bit of the work beforehand or you can repurpose assets you already have.
That�s a big deal. If you�ve already got a web page that describes the event and you
want to clip things out of that web page, which most people would have say for an educational
conference. It would already be some content available. You can pick and choose from that
content and then use it for your Eventbrite page as well. That�s a great way to do things.
You can also incorporate other types. Yu can bring in your own graphics. You can also incorporate
things like video. You can incorporate streaming video into the site. You can embed say a YouTube
video or something like that in it as well. Once you�re through that, you then decide
exactly if you want social links to your event listing. Here�s one of the places that Eventbrite
really starts to take off. It�s where we start using it, where people as they sign
up they see their friends on Facebook who have already bought tickets, who have already
ordered, or looking at it. So creating that kind of social churn as well as the widgets
that we�ll talk about that a little bit later, that�s the sort of thing that you
really have to spend some time examining within Eventbrite, determining if you want to use
it, and then figure out a strategy to make sure that it works for you. So it�s going
to be worth taking a little bit of time. I�ve written a description. This is in my
in main profile which describes who I am. So that goes into all of my main events, and
then I can choose to link it through to my Facebook and my Twitter account here, which
just basically as I�ve said adds to that social churn. Now we�re through with a lot
of the drudgery and it�s time with some of the fun work within it, which is how much
money am I going to charge for my tickets, where am I going to give the tickets away
for free, how many tickets do I have, and dealing with the tickets. But I�m going
to leave that for the next video because around your creation of tickets, comes some additional
thought that you have to put in such as okay, I�m selling tickets but am I selling meals
that are attached or am I selling a T-Shirt or a book?
And so we�re going to have to go a little more detailed into the whole ticketing process.
But this is the beginning of using Eventbrite. There will be a whole series of videos in
this series, a series of videos in this series, that was brilliant, so keep your eye on this
YouTube channel or on my website as they will be coming on a fairly regular basis.
I hope you found this useful. If you have, please give us a like and be sure to tune
in for more of our �How to� videos. I�m Steve Dotto. Thanks for spending time with
me today. END OF AUDIO]
Steve Dotto0Eventbrite: Setting Up an Event0June 16, 2013 Page 3 of 3